A powerful collaboration to provide travelers access to iconic NYC locations, one-of-a-kind local experiences and authentically designed accommodations that blend the features of a luxury hotel with all the comforts of a home.
RXR Realty, one of New York City’s largest real estate owners, investors, operators and developers, and Airbnb, the world’s largest community-driven hospitality company, announced an innovative partnership to convert portions of iconic NYC commercial properties into a new category of urban lodging, made available exclusively through the Airbnb platform.
The partnership will leverage the respective best-in-class attributes of each company to re-imagine how urban hospitality can provide all the comforts of home in locally-designed, beautiful hospitality suites, while providing guests with curated authentic NYC experiences and a sense of community typically reserved for locals.
Guests will be supported by a digitally-enabled, dedicated concierge service — staffed by local and knowledgeable “hosts” — who will provide guests with a highly personalized experience that allows them to access and navigate the world’s greatest city like a local New Yorker. Whether traveling on business or with family and friends, guests will have the opportunity to step outside the “tourist bubble” and experience a wide-array of diverse and authentic New York experiences.
“With the lines between business travel and leisure travel becoming increasingly blurred, RXR and Airbnb are offering a travel experience that immerses guests in a dynamic, thriving community in the heart of Rockefeller Center that’s vastly different than anything else in the market today. We’re proud to partner with one of the most innovative companies in the world to provide a unique and authentic travel experience unlike any other in New York City,” said Scott Rechler, Chairman and CEO of RXR Realty.
“When we launched Airbnb over 10 years ago, it was immediately clear how people opening their homes could make guests feel like locals. With this new partnership with RXR, we hope to provide that same unique feeling, in the form of new spaces in the heart of Midtown Manhattan and elsewhere — so that everyone can enjoy an authentic New York experience. We are so proud to work with RXR to offer magical travel through this new program,” said Brian Chesky, Co-Founder, CEO and Head of Community.
The first incarnation of this partnership is planned for the landmarked 75 Rockefeller Plaza in Midtown Manhattan. RXR and Airbnb are also exploring collaboration at other RXR properties, such as RXR’s 47 Hall Street project across from the Brooklyn Navy Yard in Clinton Hill, Brooklyn.
RXR will be responsible for the execution and operation of the locations. Guests will find these new spaces exclusively through Airbnb’s global platform. The two companies will collaborate on room and building design, the development of a people-powered concierge model, the curation of local experiences, services and amenities, and innovations in technologies and processes for the local/global traveler.
The RXR/Airbnb new urban hospitality product will be consistent with and supportive of the relevant operating regulations and standards of the hardworking men and women of organized labor, including the New York Hotel Trades Council and SEIU 32BJ.
Completion of these projects remain subject to finalization of definitive documentation and obtaining requisite approvals.
75 Rockefeller Plaza in Midtown Manhattan
With spectacular views of some of the world’s most iconic landmarks and located only steps away from public transportation, the headquarters of hundreds of global businesses, and many of New York’s must-see attractions, guest accommodations at 75 Rockefeller Plaza will reflect the character of its Rockefeller Center location and the city beyond.
Occupying 10 floors, the new space will offer guests high-end apartment-style suites with a diverse mix of amenities including:
Individually curated and custom-designed hotel suites within the space will be designed to feel like luxurious and comfortable apartment-style suites, complete with fully-stocked kitchens. In addition to containing state-of-the-art technology, this space offers unparalleled views of Rockefeller Center, St. Patrick’s Cathedral, and the Empire State Building. With their “Main and Main” location — on the same blocks as Radio City Music Hall and the 21 Club — each suite will put guests in the heart of Midtown Manhattan. The Rockefeller Center Ice Skating Rink and Christmas Tree, MoMa and Central Park are just steps away.
47 Hall Street in Clinton Hill, Brooklyn
At the crossroads of old world and new world innovation, when complete, the revitalized 10-building campus at 47 Hall Street will create an exciting new community of makers, creatives, tech-visionaries, artists, architects, foodies and change agents in Clinton Hill, Brooklyn. The project’s thoughtfully curated retail mix, exciting calendar of indoor/outdoor programs and events, activated communal spaces, targeted local partnerships, socially responsible focus and much more will inspire a magnetic culture that attracts premier talent and maximizes work-life integration, productivity, and purpose.
About RXR Realty
Founded in 2007, RXR Realty is a vertically integrated private real estate company with expertise in investment management, property management, development, design, construction, leasing and financing. RXR is focused on New York City and the surrounding metropolitan region. RXR Realty’s portfolio comprises approximately 25 million square feet of commercial properties as well as over 6,000 multi-family and condominium units in the market or under active development. The portfolio has an aggregate value of more than $18 billion and includes notable properties such as The Helmsley Building, The Starrett Lehigh Building, 75 Rockefeller Plaza, Pier 57 and luxury developments such as The Ritz-Carlton Residences.
Founded in 2008, Airbnb is a global travel community that offers magical end-to-end trips, including where you stay, what you do and the people you meet. Airbnb uniquely leverages technology to economically empower millions of people around the world to unlock and monetize their spaces, passions and talents to become hospitality entrepreneurs. Airbnb’s accommodation marketplace offers access to millions of places to stay in more than 191 countries, from apartments and villas to castles, treehouses and B&Bs. With Experiences, people can see a different side to a destination through unique, handcrafted activities run by locals, while a partnership with Resy provides access to the best local restaurants in selected countries. All of this is brought together in one easy-to-use and beautifully designed website and app.
The RXR platform manages 71 commercial real estate properties and investments with an aggregate gross asset value of approximately $20.5 billion, comprising approximately 31.4 million square feet of commercial properties, inclusive of approximately 6.0 million square feet of buildings securing debt and preferred equity investments, a multi-family residential portfolio of approximately 2,500 units under operation or development, and control of development rights for an additional approximately 3,700 multi-family and for sale units in the New York Metropolitan area as of June 30, 2019. Gross asset value compiled by RXR Realty in accordance with company fair value measurement policy and is comprised of capital invested by RXR and its partners, as well as leverage.